My path into SEO was sparked by a curious question: how do humans find things online? As a teacher, I was always fascinated by how humans learn and communicate. It was the same curiosity that drew me to digital marketing. It began as a hobby and soon became an all-out career change. I immersed myself in SEO, learning everything from keyword research to technical audits and content optimization. The more I learned, the more I realized how my teaching experience helped me.

Clear communication, research, and understanding user intent were key. Understanding user intent deeply. Today, I’m entirely dedicated to assisting businesses expand their online presence and reach the appropriate audience through deliberate SEO.